To the untrained eye, all the suggestions we're inundated with online might seem essentially the same. After all, there's no big difference between "you might like," "your friends liked" and "other people who bought this also bought," right? Actually, there is, and the right approach to making recommendations can make or break a web business.
The trick to doing recommendations right, according to…
Imagine what Amazon could do if it could get publishers to place its ads on their web site and connect those ads with their identities and share revenues with those publishers?
