If you love pop music and pop culture, you probably made an effort to tune into the Grammy Awards last night. If you’re a fan of social media too then you probably found a way to follow the event on Twitter. This year’s Grammy’s went beyond all-access with backstage exclusives, interviews and extra, live video feeds. This year, the Grammy’s embraced the panorama that social media provides, embracing Twitter and Instagram to feed its audience photos for sharing.
We captured the images over at our Grammy’s photo gallery (which is still streaming live shares) throughout the week and, of course, last night during the show. You can see a rough cut of the image gallery in action here.
What are the lessons learned?
- Photos tell a story that can get repeated endlessly.
- Fans love backstage, behind-the-scenes access.
- Fans will help you promote your wares.
- Fashion loves fans and fans love fashion.
- Bring your own photographer (like Lady Gaga did).
- Very few of the “Official” photos shared actually came from the Grammy’s web site (they came from Twitter and Instagram).
- Get your photo taken with cute kids.
- and win.
Below are some of the top photos shared on social media. Enjoy.
Grammy’s Official Photos
Here’s the official Grammy’s Twitter feed photo grid. And here are the top most shared photos:
Final Touches to the Red Carpet
Where your favorite stars are sitting
Fergie Backstage Walkby
Fan's photo from the seats
Image from the rafters at the Staples Center
Taylor Swift Backstage with Her Two Grammy's
Ryan Tedder (one of Adele's producers) Backstage
Have a look at @gagadaily’s photo grid to get her official press photos, such as they are
Gaga with Neil Patrick Harris
Gaga with Katy Perry
Gaga with Paul McCartney
Gaga with Kelly Rowland
The following photos are getting shared a lot, but we don’t know who took them originally. FYI.
Gaga with Tony Bennett
Gaga with Neil Patrick Harris (this time with smooches)
Gaga in Versace
Rhianna and Katy Perry
Rhianna Red Carpet Sexy Pose
Adele's Seat Reserved
Adele in Burberry
Before the Grammy’s
@davidguetta's MIX.R "promo" with Chris Brown during rehearsals
Kelly Osborne with Ellen's Kids